What digital marketing strategy or tactics should you pursue as a startup or small business in Africa in the era of COVID-19? As a Ghana-based digital strategist and freelancer, I have had conversations with fellow entrepreneurs and friends on this exact topic. Why? In the wake of COVID-19, digital has…
I started 2020 with a bit of digital burnout. 2019 was a trying year for many, myself included. But despite its ups and downs, and the many pseudo-apolocalypictic moments it brought, it did leave me with one thing: Clarity. Clarity on the value of building meaningful relationships. Clarity on the…
Hashtags are a key feature of social media and the internet. Jemila Abdulai offers suggestions on how to use them effectively.
Instagram may have only come onto the scene in 2010 – six years after Facebook, five years after YouTube and four years after Twitter – but it’s arguably the most dynamic social media platform, both in terms of innovation and growth. As a social media and digital marketing trainer and…
How do you effectively promote your event through social media to get people to actually register and attend? This is a question I’ve been asked numerous times. In this article, I share my secrets and go-to strategies for effective event marketing on social media.
It creeps up on you. Your monthly meet-ups become weekly phone calls that eventually dwindle down to occasional likes and birthday messages on each other’s Facebook walls. Just like that, the relationships that were once so essential to your existence become yet another phone notification. The greatest irony of this…
March is international women’s month and a good time to check in with the women in our lives, ourselves included. At Circumspecte, we make it an entire affair with our Sisterhood Matters campaign which we started in 2016. Read below for how you can join the celebration throughout March and…
“Twitter dier, I don’t understand it, so I don’t even try.” I can’t count the number of times I’ve heard that, ironically from the very people who could benefit from using Twitter to enhance their personal and/or professional brand. But where are my manners? Hello, my name is Jemila and…
Missed Part I? Read here. — On October 14, Nigerian President Buhari was caught unawares by a journalist at a press conference while on a state visit to Germany when asked about his impressions of comments by his wife on his leadership. With a chuckle, he responded, “I don’t…
In more ways than one, 2016 has been a year of looking back and teaching. It’s been quite a whirlwind. From telling the backstory on Circumspecte during our 9th anniversary celebration to discussing the not-so-glamorous details about being a solopreneur. And then there are the blogging, social media and digital…