What digital marketing strategy or tactics should you pursue as a startup or small business in Africa in the era of COVID-19? As a Ghana-based digital strategist and freelancer, I have had conversations with fellow entrepreneurs and friends on this exact topic. Why? In the wake of COVID-19, digital has…
The days of spending long hours in the office are gradually becoming a thing of the past. Today, businesses can be run online and offline no matter your location, thanks to the internet. Working from home or remote work is often practiced by companies that lack physical offices, offer services within the tech sphere, or have…
“When you come you’ll see so much purpose and you just want to make things happen”. This sentiment is undoubtedly at the heart of the DANN Residence’s work in Ghana . Founded by Amma Gyampo after her return to Ghana some six years ago, the Accra-based short stay hospitality service…
“Follow your instincts. That’s where true wisdom manifests itself.” While it is a seemingly cliché Oprah Winfrey quote, it perfectly captures Gloria Buckman Yankson’s journey to becoming a forerunner for the event planning industry in Ghana with PlanIt Events Ghana (PlanIt Ghana). Buckman Yankson grew up seeing herself as a…
She has built two successful businesses. Now, she’s dishing out business and health nuggets with her latest venture: Clean Eats Ghana.
On the lookout for an awesome venue for your next project or out-of-office meeting? Need a more structured space to get some work done than working in a coffee shop? Looking to collaborate with other Ghanaian entrepreneurs, startups, or freelancers and tap into creative local, regional and global networks? What you…
Hashtags are a key feature of social media and the internet. Jemila Abdulai offers suggestions on how to use them effectively.
How do you effectively promote your event through social media to get people to actually register and attend? This is a question I’ve been asked numerous times. In this article, I share my secrets and go-to strategies for effective event marketing on social media.
What is the difference between a resume and a CV? When do you use what? How do you structure your resume effectively? Part one of this two-part series by Jemila Abdulai on writing resumes delves in.