I started 2020 with a bit of digital burnout. 2019 was a trying year for many, myself included. But despite its ups and downs, and the many pseudo-apolocalypictic moments it brought, it did leave me with one thing: Clarity. Clarity on the value of building meaningful relationships. Clarity on the…
What digital marketing strategy or tactics should you pursue as a startup or small business in Africa in the era of COVID-19? As a Ghana-based digital strategist and freelancer, I have had conversations with fellow entrepreneurs and friends on this exact topic. Why? In the wake of COVID-19, digital has…
How do you effectively promote your event through social media to get people to actually register and attend? This is a question I’ve been asked numerous times. In this article, I share my secrets and go-to strategies for effective event marketing on social media.
Circumspecte offers a variety of digital skills and career development courses and webinars to help you thrive with digital. With over a decade of experience working in Africa’s digital landscape, and over 1000 individuals trained, we design courses that are not only rich in insights, but also interactive and practical…
Hashtags are a key feature of social media and the internet. Jemila Abdulai offers suggestions on how to use them effectively.
It creeps up on you. Your monthly meet-ups become weekly phone calls that eventually dwindle down to occasional likes and birthday messages on each other’s Facebook walls. Just like that, the relationships that were once so essential to your existence become yet another phone notification. The greatest irony of this…
In Accra this December and thinking about relocating to Ghana or Africa? Join us at the We The Culture CirqMixer on December 21 for real conversations and connections on being Ghana returnees and creating Ghana-Diaspora linkages. Make your Year of Return experience about more than just parties. We The Culture…
Instagram may have only come onto the scene in 2010 – six years after Facebook, five years after YouTube and four years after Twitter – but it’s arguably the most dynamic social media platform, both in terms of innovation and growth. As a social media and digital marketing trainer and…
The days of spending long hours in the office are gradually becoming a thing of the past. Today, businesses can be run online and offline no matter your location, thanks to the internet. Working from home or remote work is often practiced by companies that lack physical offices, offer services within the tech sphere, or have…
