In more ways than one, 2020 was the exhale I needed. The crack in time that offered a chance to stop doing and simply be. The tower moment that brought real, deep meaning to things I thought I understood: like self-care or grief. And while this historic year took so…
What digital marketing strategy or tactics should you pursue as a startup or small business in Africa in the era of COVID-19? As a Ghana-based digital strategist and freelancer, I have had conversations with fellow entrepreneurs and friends on this exact topic. Why? In the wake of COVID-19, digital has…
Disclaimer: Before I begin, I should mention that I am not a health professional, health expert or specialist on CoronaVirus. I am simply a global citizen sharing my insights, personal experiences and lessons on managing wellbeing as a digital media professional who works remotely (and largely in isolation). This article…
I started 2020 with a bit of digital burnout. 2019 was a trying year for many, myself included. But despite its ups and downs, and the many pseudo-apolocalypictic moments it brought, it did leave me with one thing: Clarity. Clarity on the value of building meaningful relationships. Clarity on the…
Whether you’re visiting Ghana for the first time, coming back for a proper visit, or simply looking at exploring and eating out in Accra during December in Ghana, you will want to indulge in Ghanaian cuisine . Being a foodie myself, I understand that food can be one of the…
In case you haven’t heard, 2019 has been dubbed the ‘Year of Return’ in Ghana; an open invitation to African-Americans and Africans in the Diaspora to ‘return home’ to Ghana. Since the call went out in late 2018, Ghana’s tourism sector has been buzzing. The country has played host to…
Africans in the Diaspora return to their home countries for various reasons: nostalgia, a sense of responsibility, opportunity, family ties, love, familiarity, curiosity, optimism, reconnecting with one’s roots, and so on. What propelled me to return to Africa in 2010 was a mix of a sense of responsibility, optimism and…
There comes a time in an African Diasporan’s life when you have to choose: to stay or to go. For many, relocating can be a nerve-wrecking and paradigm shifting decision – and indeed, it is. You are literally uprooting yourself and setting up shop elsewhere. It may be ‘home’, your…
When Ami Yomekpe of MOD, formerly AfroMod Trends, reached out after reading my article on how to support Muslims observing Ramadan, I least expected it would result in Hidden Pearls – a full-blown modest style capsule and collaboration between herself, modest fashion stylist and blogger Shiella Yakubu, and Circumspecte. But…