What digital marketing strategy or tactics should you pursue as a startup or small business in Africa in the era of COVID-19? As a Ghana-based digital strategist and freelancer, I have had conversations with fellow entrepreneurs and friends on this exact topic. Why? In the wake of COVID-19,…
In 2015, the global community set new targets for sustainable development. Among them, the objective of significantly reducing the percentage of youth not in employment, education or training by 2020, as part of targets under Sustainable Development Goal (SDG) 8. 2020 is here with time running out for…
I started 2020 with a bit of digital burnout. 2019 was a trying year for many, myself included. But despite its ups and downs, and the many pseudo-apolocalypictic moments it brought, it did leave me with one thing: Clarity. Clarity on the value of building meaningful relationships. Clarity…
In more ways than one, 2016 has been a year of looking back and teaching. It’s been quite a whirlwind. From telling the backstory on Circumspecte during our 9th anniversary celebration to discussing the not-so-glamorous details about being a solopreneur. And then there are the blogging, social media…
Email – a simple and powerful web communication tool. And yet, it can be very confusing, especially when dealing with unknown or external mail recipients. Do you go with full name or first name? Should you acknowledge titles or seniority? And what about unisex names – do you…