Got social media clout? Put yourself – and your blog/social media account(s) – up for the 2015 African Blogger Awards!
Aimed at highlighting top African talent, the African Blogger Awards (ABA) which was launched in 2014 and focuses on showcasing successful online influencers in the Blogosphere, Twitterville, as well as on YouTube, Facebook, and Instagram who work hard to grow and maintain engaged communities. Categories for this year include fashion and beauty, education, technology, youth, expat, business, photography, and travel.
According to ABA co-founder Mike Sharman:
“The inaugural African Blogger Awards set the benchmark for the discovery of truly exceptional, African publishers and their unique story telling approach. We are ecstatic about the potential publishers that we will be exposed to, during this year’s competition.”
The first award of it’s kind for the African continent, winners are determined through web analytics, tracking, and comparison of each blog’s specific engagement and readership with other contenders, via Webfluential. In other words, this is no popularity contest (sorry, no online voting here). Key criteria for winning include:
Reach measures the size of an influencer’s audience (following) per social media network.
Resonance is a measure of how widely the content that influencers share reaches outside of their own community.
Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.
How to enter?
– Be a permanent resident of anAfrican country with a blog, YouTube, Twitter, Facebook, or Instagram account
– Submit your free entry via award website by midnight (GMT+2) on 9 April
– Register on Webfluential to enable tracking and analytics of your blog and/or social media accounts
– Follow @African_Blogger on Twitter and stay tuned for announcement of results on 5 May
What are the perks?
– Claim your title (and bragging rights) as an influential African netizen, win a commemorative trophy and web-banner
– See how you measure up against an expected 800 independent publishers
– Reach a collective blog audience of about 60 million Africans
– Discover new and interesting African netizens and social media accounts (like the 2014 winners)
– Join a pool of influencers and stand the chance of being selected for brand and marketing campaigns
More information? Head on over to African Blogger Awards website for full details. All the best!
Jemila Abdulai is the creative director, editor and founder of the award-winning website Circumspecte.com. A media and international development professional and economist by training, she combines her business, communications and project management expertise with her strong passion for Africa. Besides writing and reading, she enjoys travel, global cuisine, movies, and good design.